Nudie jeans

A Business Built With Sustainability as a Core Value

With Sandya Lang, Sustainability Manager




Nudie Jeans is a Gothenburg-native denim brand born in 2001, with 34 repair shops and 1000 wholesale doors across 50 markets worldwide.



Visit customer


billion sek, in Revenue


Users in Worldfavor



Who is Nudie Jeans?

Nudie Jeans is a Swedish denim brand established on the west coast of the country in Gothenburg. The primary purpose of the brand is to provide high quality garments made in a fair way. Sprung out of the love for denim and indigo, Nudie Jeans was based on an idea. This idea was in turn composed of several concepts, beliefs, and a good portion of old-fashioned fighting spirit.

The pursuit of doing the opposite was one of the main reasons the brand got started in the first place, although not an end in itself. It was rather the passion for dry denim that pointed the brand in that direction.

The raw, untreated fabric had at the time around the birth of the brand, in 2001, been falling into oblivion, and it wasn't sought after by the public. Nudie Jeans has since grown to become a globally acknowledged denim brand and pioneers within textile circularity and sustainability, with 34 Repair Shops and over 1000 wholesale doors in over 50 markets, and a thriving web-shop of their own.

See how Nudie Jeans uses Worldfavor to accelerate transparency and sustainability.



Sustainability scope & challenges

Time consuming manual work

The challenges at hand for Nudie Jeans were an unoptimised way of working with sustainability management. They saw a need for a software that could streamline the process, saving them time and allowing insight-driven work.

Previously, all sustainability data was gathered and managed manually through email communication with suppliers in Excel files. The system worked, but wasn't suitable for long term sustainability management for a company striving for excellence within sustainability. Nudie Jeans recognized a need for a tool that could simplify the process and make it more efficient, saving time and making all data unitary and available in one place.

Main pain points:

  • manual collection of data

  • scattered points of data

  • short term solution for managing sustainability

  • time consuming processes

The potential to streamline the entire process managing and analyzing sustainability data in one place was the primary reason for Nudie Jeans to invest in a sustainability software. Worldfavor’s solutions offered a number of smart features that would save time, but also make it easier to utilize the collected data from different areas of the business in one place and see development over time.


It's been a real treat to let go of separate documents that are no longer needed thanks to Worldfavor. To have useful information and data gathered in one place to the greatest extent possible, can really facilitate the work with the data collection and further evaluations of it.

Sandya lang, Sustainability manager

Dedicated solutions for internal and supplier sustainability

Today, Nudie Jeans uses Worldfavor Sustainable Sourcing for building a transparent supply chain, and Sustainability Management for developing internal sustainability.

Before choosing Worldfavor as their sustainability platform, Nudie Jeans was searching for a platform that could facilitate sustainability reporting, supply chain management as well as the environmental work in store. Today Nudie Jeans uses two of Worldfavor's solutions; Sustainability Management and Sustainable Sourcing.

Sustainable Sourcing for supply chain sustainability

Nudie Jeans uses Worldfavor Sustainable Sourcing to manage social and environmental compliance of the supply chain. It allows them to map and collect the environmental data, as well as track some of the social compliance for their suppliers to ensure that their sustainability values are represented in the entire value chain.

For a company based on the idea to make high-quality garments in a fair way, working with the right suppliers is key. Industrial development and innovation are big enablers for Nudie Jeans' supply chain sustainability and working towards the same goals with suppliers in terms of social compliance and environmental performance. An example is their membership in Fair Wear Foundation, which helps the company navigate in social compliance and in establishing a framework for the standards that are required when sourcing suppliers.

Using Worldfavor has opened new doors and made it easier to adapt data collection to the process, while managing it in a convenient way, giving Nudie Jeans a good overview of KPIs and other information highly relevant for business operations.

Sustainability Management for internal operations

Additionally, the Sustainability Management solution is used for tracking the environmental data worldwide, for metrics such as:

  • Circularity and environmental performance in store,

  • Waste management,

  • Purchase of food, products and services,

  • Energy consumption etc.

The solution is also used for verifying that the climate and social standards that Nudie Jeans has set up in its operations are followed appropriately.

The departments at HQ that are included in the yearly sustainability reporting also use Worldfavor to provide relevant data for the report.

“One of our favorite feature's is the Dashboard, since it's a great way to get a quick and easily comprehended overview of certain developments over time, and as an indication of where things are going.

Sandya lang, sustainability manager

A platform that multiplies possibilities for sustainability

For a company that has sustainability deeply rooted in its core, the use of a sustainability software isn’t a means to an end. However, since starting to use Worldfavor for its sustainability management, Nudie Jeans reveals that they have been able to see more possibilities in how to work with sustainability data. They have gained a broader perspective of how to transform data into useful and measurable parameters for tracking environmental performance, and into relevant communication content. They have also identified improvement points in how to work with sustainability data collection in a tailored way within their own organization.

For an organization with a need to access different types of data within the supply chain, as well as internally, Worldfavor was a natural choice. The collected data is visualized in a user-friendly dashboard view, which makes it easy to gain valuable insights about both parts of the business in the same environment.

Going forward
Ongoing development of sustainability efforts

Nudie Jeans aims for all their Repair Shops will have an implemented routine for reporting in Worldfavor before 2023. Today there are 16 shops working with yearly reporting in Worldfavor, and this year they are also planning on implementing the routine in our eight Australian Repair Shops.

The number of suppliers reporting in Worldfavor is relatively low, as Nudie Jeans has a limited supply chain with less than 30 main suppliers. The structure that Worldfavor offers, however, enables the company to include all their smaller suppliers, too, from raw material to production.

Worldfavor solutions used by Nudie Jeans

Sustainable Sourcing

Worldfavor's Sustainable Sourcing Solution empowers companies to build sustainable supply chains, minimize risk, and become resilient. Sustainable Sourcing automates data collection, aggregation, and management supplier data. This helps analyze information and mitigate risk, communicate expectations, and transform supply chain across all tiers.

Sustainability Management

Worldfavor's Sustainability Management solution enables organizations to understand and manage growing expectations on sustainable business practices. With all sustainability and compliance data digitally gathered and structured in one place, users can get performance overview, develop relevant organizational targets, and increase transparency through sharing results.


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